When you consider that most websites today follow the same principals of engagement that a newspaper ad and business card do from 1975 then 52% conversion seems impossible.
Automotive websites are currently converting at 1 to 6%, due to website companies and pay per click vendors not engaging big data, analyzing on-site/off-site visitor behavior, implementing conversion tactics, utilizing exit intent technology, or developing on-site engagement messaging.
We will share the strategies that have only been afforded by multi-million and billion dollar e-commerce companies outside of automotive that produce unbelievable double digital increases of leads and shopper engagement.
In a digital age where every click, purchase, interest, behavior, and social profile is tracked to a finite detail, there is no reason why a website can't attain a 52% conversion with the right mix of tools and strategy! Those who say we can't will be the ones left behind with a website that matches the same strategy of a newspaper ad!
See What Your Website Is Missing During My General Session!
Last year at AR Canada, the Transparency Advantage (TTA) think tank was launched with a mandate to deliver ground-breaking research and fuel innovation in our industry. This year, Shawn presents key findings from TTA’s research, and takes us Into the Minds of Consumers, sharing insights into how consumers go about their car buying journey and the pivotal role that trust plays along the way.
In this highly interactive session, Shawn will parallel trends, tactics and observations in our industry, to other industries that have been disrupted by transparency in a consumer-centric digital landscape.
Facebook has 21M users in Canada and is the largest channel accessible to marketers today. No longer are the days of Fans, Likes, and Shares – Facebook is now a core performance marketing channel that the auto industry has yet to take advantage of. In this session, we’ll discuss how you can use Facebook and Instagram to meet and exceed your sales goals. By reaching only the people you want to with relevant ads in News Feed, you will significantly grow your business. Learn how to be among the first to take advantage of this evolution.
Auto finance executives, dealers, remarketers, industry analysts. What do these auto jobs all have in common? They make the remarketing world go round. Hear top-level executives discuss the challenges and opportunities facing the Canadian remarketing industry today, and make plans for your businesses’ futures.